#Open the google trends website how to#

Since the State Fair couldn’t take place last year, interest in the event should be sky-high. I know, that's confusing, so let's try to clear it up with an example.Īs I write this, the Great Minnesota Get-Together is only one week away. It means that was the day your term reached peak popularity. A value of 100 does not mean there were 100 searches for your term that day. Rather, the numbers Google Trends displays are representative of the search interest relative to the highest point on the chart for a given time and region. There are plenty of people out there-smart, educated marketers included-that believe the data presented to them is reflective of actual search volume. Unfortunately, Google Trends is one of the most widely misunderstood tools on the internet.

Google Trends also provides you with real-time trending queries, comprehensive demographic insights, and related queries and topics for your term. Google Trends is a powerful tool that-in their own words-lets you 'explore what the world is searching.' Essentially, it shows you the relative popularity of the terms and news people are searching for in Google and allows you to view whether a particular term is trending up, down, or hopelessly flatlined.

#Open the google trends website how to#

If you fancy yourself to be a 'Trends Wizard' then-by all means-skip ahead to the next section.įor the rest of us, let's look at what Google Trends is, what it isn't, and how to properly interpret all those colorful charts, graphs, and numbers. In this guide, we'll cover five ways in which Trends can help you make the most of your Google ads.īefore we get too far into the weeds, though, let's take a quick step back and make sure those that are newer to the tool can follow along. What a lot of digital marketers don't realize, though, is that Google Trends is an underrated tool for optimizing your search ads. You can even use Trends to settle disputes or engage in frivolous game-show-like competitions with your idiot friends. You can use it to discover a burgeoning topic for a 2,000-word blog post or 10-second TikTok video. You can use Google Trends to supplement your keyword research and help inform your SEO strategies. In fact, a quick search reveals just a handful of the many uses for this seemingly jack-of-all-trades tool. Like a sea of people swarming past food stalls and livestock barns at an unnervingly crowded state fair, there is simply no shortage of information out there on Google Trends.